Convert More With Biometric UX Analysis

SEO and CRO: The perfect balance to drive more traffic and conversions

“SEO and CRO are the ultimate elements for a successful lead generation strategy. However, when these forces are combined in the right way, you’ve hit the jackpot! ” If you are wondering if Search Engine Optimisation (SEO) and Conversion Rate Optimisation (CRO) can play nicely together, the short answer is yes! In this article, we […]

What is SERP? Search Engine Results Pages Explained

Nowadays, every business aims to rank in the first position on Google’s SERP, and there are plenty of reasons why. Being on top of the Google SERP assures that your website will get a lot of clicks, therefore increasing your website’s CTR. Being highly ranked on SERP also creates an instant credibility boost in your […]

SEO Copywriting vs SEO Content Writing: What’s the difference?

In the world of digital marketing, there is a question that has popped up time and time again, especially within SEO communities, and that is, “What is the difference between SEO copywriting and SEO content writing?”  Let us tell you that the difference between these two terms matters, as both types of writing can bring […]

How to do SEO keyword research: like a pro

One of the most important aspects of SEO is keyword research because, if done correctly, it can significantly improve your business visibility for the searched terms by your target audience. Not sure what SEO is? Check out our articles on beginner’s guide to SEO and 68 SEO terms you need to know to get started! […]