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Here’s another benefit of our social media group 24-7, reminders of the latest updates.

LinkedIn have announced that they will be discontinuing their products and services pages and replacing this feature with the showcase pages which were announced to be hitting LinkedIn back in November.  Page admins would have received an email recently stating the details of this change but if this is the first time you are hearing about these changes then you need to know that these are set to come into place on April 14th 2014. Do not fret though as company pages will still remain, they will just be removing the products and services page.

The products and services page has been a very useful tool for companies on LinkedIn when it comes to displaying the services that their companies provide. Larger companies will definitely benefit from these but smaller companies… not so much. This is down to the fact that these smaller companies will have to put more time and effort into making showcase pages for each individual service they provide and smaller companies just don’t have the time of day to do this.  These businesses won’t be able to describe their services as well as they could use the services pages and this change is similar to not being able to add products or categories onto your website. The act of being able to recommend products to other LinkedIn users will also be removed which was an extremely profitable feature of LinkedIn.

Many of LinkedIn’s users are unhappy with this update and you can see why. People have but a lot of their time to write out their products and services to now see them being thrown out.

Visit your company page and a blue bar stating that there will be changes will appear at the top. Click this and you will receive all of the information about the changes.

You should check your products and services pages and grab any product recommendations that you want to keep and save these in a text file for the moment. Start looking for ways in which you can display your products and services elsewhere on your company page if you do not wish to use the Showcase Page feature. If however you have the time to create these showcase pages do some searching and find out more about them before committing. If you are sure then go straight to your company page and click the Blue edit button. This should bring up a step by step tutorial showing you how to create your showcase pages.

WARNING

The work you have put into your products and services pages will NOT be archived by LinkedIn meaning that everything on there will be lost. Take the time to make a backup of everything for future reference.

If you would like to know how to transfer data from your products and services pages into the new showcase pages view are step by step guide: creating Linkedin showcase pages

Step 1: Your first step is to grab all of the content you want to keep from your products and services page. Copy this into a word document with the title of each page followed by the text and any recommendations you may have.

 

 

 

 

 

 

 

 

Step 2: Once you have collected everything scroll up to the top of your company page and click home. Hover over the arrow on the blue ‘edit’ button. A list should appear. On this list select ‘Create a Showcase Page’ A box will appear click the yellow ‘Get Started’ button at the bottom of this box.

 

 

 

 

 

 

 

 

 

Step 3: Another pop up box will appear and this is where you start to create your first showcase page. You will be asked to enter the ‘Showcase Page Name’ this is the name of the main showcase page, for example Web Design. It will then ask you to add the page administrators. This will be you or anybody else you want to add. Once you are done click ‘Create Page’.

 

 

 

 

 

 

 

 

 

Step 4: A page will appear which will allow you to add a header images/logo images as well as a short description of what people can expect from this page. You can also add a page URL and the industry your showcase page comes under.

 

 

 

 

 

 

 

 

 

Step 5: Scroll to the top of the page and click publish. You have successfully created your first showcase page. LinkedIn allows you to create a maximum of 10 showcase pages.

Google Analytics is a tool created by Google for website owners to get a better understanding of how their website is being used and the types of people who are viewing it. Below is a how to guide on how to set up a Google Analytics account and how to use it to find out how people are viewing your site.

The first thing you will need is a Google account. If you do not have one please set one up before continuing with this tutorial.

Step 1: Go to www.google.co.uk/analytics and click the sign in button at the top of the page.

Step 2: You will then be asked to sign in to your Google account. Once you have signed in you will be directed to the Analytics site.

Step 3: There are three steps to starting up Google Analytics and these are shown on the page.  Click the Sign Up button at the side of this page.

Step 4: The new account page will appear asking you to select either Website or Mobile app. Select Website and select Classic Analytics. (We can upgrade to Universal Analytics later)

Step 5: Fill out the rest of the page with the required information and set the correct time zone.

Step 6: Once you are done with the previous page and your account is set up the Tracking Code page will appear. This is where you can install your tracking codes.  At the top of the page a box will appear providing you with some additional information about your tracking code and data collection settings.

Your unique tracking ID will be shown further down this page. There will also be a box which shows the full code you can copy and paste this into WordPress on the pages that you want to track. If you are using WordPress and you want Google Analytics on all pages then paste the code just before the end of header </head> If you don’t use WordPress then Google will guide you through the other ways in which to track pages of your site.  Usually it will just require you to copy and paste this code into the HTML of the pages you’d like to track.

 

 

 

 

 

Step 7: Your Google Analytics account is now set up and will start tracking data over the next 24 hours.