Google’s Keyword Tool is a tool to help you with choosing the right keywords for your ad campaigns, and getting your company website seen by as many people and potential customers as possible.
To start you must sign up for a google AdWords account which is free to set up and will only take a minute or two. You can set one up here
Once your account is set up and you have signed into Adwords click the tools tab on the navigation bar at the top of the screen. A drop down menu will appear. Select Keyword Planner from this list which is the fifth option down.
Once you have selected this tab another menu will appear asking you what you would like to do. On this tab you should select the Search for new keyword and ad group ideas. We will go into the other options in more detail later on.
A box will appear allowing you to enter keywords into it. Enter about two or three keywords which are related to your business. Scroll down to targeting and change the location to United Kingdom if it is not already set. These are the only parts you will need to fill out, once that is complete click Get ideas at the bottom of the form.
A page with a table will appear. This table contains all of the relevant keywords that you could use and how much competition there is for each one. To get a better view click the keyword ideas tab. This will bring up your search terms and all of the other keywords you could use. It is better to choose the keywords with medium or low competition as these will be easier for you to get to the top pages of Google and it will be more effective for you in the long run.You can also download this list to get a clearer view of how high or low the competition is.
To download the list as an Excel file click the Download tab which is located next to the Keyword ideas tab. This will then download onto your computer and you can save and view it for future reference.
Responsive Web Design
In the past it was completely necessary to have a separate mobile version of a website as well as having the original site. But now a days things are different and it is now a lot easier to have one site that serves lots of different purposes. This is called responsive web design.
When a user changes from their desktop computer to their IPhone they want to be able to see the exact same content they saw on their computer, on their IPhone.
How Does This Work?
A responsive website will change the way the site appears and change the layout depending on the size of the screen the site is being displayed on. These responsive sites can usually be designed to make page text larger and much easier to read on a smaller phone or tablet screen. Many are also configured to make it easier to click buttons and tabs on the sites menus.
Sites can also be formatted to hide information or even bring up completely different information as well as changing images and colours.
Changing your site to a responsive site doesn’t have to be expensive either and in a lot of cases an existing site can just be upgraded to be responsive.
Google have recently updated their search engine due to the expansion of internet marketing, many business owners are wondering whether this will have an effect on their businesses online presence.
This update has been brought in as an attempt to listen to the needs of the sites users and return better results to them when they search which will help to improve their overall experience. Google have had to take action to help understand what their users want to see in results pages based on one or two things.
One of the most recognisable changes to Google Search in the past few days is the new voice search button which appears inside of the search bar and is seen as very effective with users of smartphones and tablets making the most of hands-free.
However the way in which Google searches through web content will not change but the results users receive when they search for something will. This will be changed to match what Google thinks are the most suitable pages for the user to see for a better user experience.
To answer questions on whether the update will affect businesses who are mainly focused online with SEO?.. The answer is no, the update will not mean any major changes from the previous recent “Penguin” and “Panda” updates. These updates taught the online community how to make the most of using online marketing. Online businesses should keep generating good quality content and listen to the needs of their customers/clients to gain traffic without having any difficulty.
The update will make sure that top content with keywords which match the users search will be isolated away from other unwanted sites across the web according to Google.
All companies have a target audience but not all of them have a good idea of the needs of their possible clients and customers. Businesses need to focus on the needs of their potential clients and making sure that their needs are being seen to and most companies will eventually find some success in this.