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Combining Social Media Training & Leicester Networking

Join our free Social Media Training course and local networking opportunity on the 23rd September.

We not only cover using Social Media but learn about keywords, website structure and how Social Media can help with Search Engine Optimisation (SEO).

Social Media for business is for many a huge untapped resource to gain more business.
Do you want to attract more business from online resources?

Details In Brief

Launch Free course – time / date:
7am-9am, 23rd September 2013

Location:
College Court
www.collegecourt.co.uk/contact-us

Event:
Social Media Training & local business networking opportunities

 

More Details

Social Media:
Covers step by step gradual use of each social media platform with ongoing help to optimise your usage.

Networking:
Local business networking opportunities as the group will be meeting every 2 weeks.

Online Learning:
Included with membership an extensive online resource with all tutorials and the chance to join in webinars for extra questions and training.

Fast Track Training:
Membership also includes free fast track training days held regularly for each platform.

Costs for following events:
£12 to cover breakfast and room
Pre-book membership discounts available for 6 months or 12, from £34 p/m. months.

About 24/7:
www.24-7.so/
www.24-7.so/Groups

Book a Place: Contact Us

A lot of business’s are present on social media sites however most customers or people browsing the company’s website don’t see or take notice of the small Twitter logo swept away at the bottom or side of your page. The best way for you to make sure your presence in social media is being noticed is by having your Twitter feed incorporated into your website so that your customers can instantly see your most recent tweets. This is easier to do than it sounds and  it can really benefit your business as it will share your social media activity instantly onto your website.

Having your Twitter feed present on your website is also a great way for your customers to join in with conversations which means more opportunities to share your products and content with people for extra customer loyalty.

There are lots of different ways in which a Twitter widget/feed can be added to your site and here is one way in which it can be done as easily as possible.

The first ststep-oneep is to make sure that your profile is public and not private otherwise your tweets will not show up on your website so your customers will not be able to see them. Once this is complete you can start setting up and adding the widget.

Step One: Once you have logged into Twitter click the cog icon in the top right hand corner and select settings. A sidebar will appear on the left-hand side where you can then select “widgets” and then “Create new”.Step-two

Step Two: You should now be able to choose from your user timeline, favourites, list or search. Select which one you want to display on your website. There will be some boxes asking for your username, the height of the widget and the link colour. There are also some tick boxes on thstep-foure page asking whether you would like to exclude replied and auto expand photos, as well as a drop down menu so that you can chose which ever theme you want depending on the style of your website.

Step Three: Once all of the criteria has been filled out click “Create Widget” and the HTML code will appear at the bottom of the page for you to copy and paste into your site’s coding.Step-five.jpg#

Almost everyone is using social media nowadays, whether it be Facebook, Linked in or google+. However the most popular social media site at the moment seems to be Twitter. It’s become so popular infact that the word ‘tweet’ has recently been added to the Oxford English dictionary.

What is Twitter?
Twitter is a social networking site which allows you to write short 140 character messages (Tweets) and post them so that your subscribers (known as followers) can see the latest news etc about your business.
You can add videos, pictures and links to other websites or blogs to your tweets to so that you can direct people to other pages if they are interested in what you have to say and if they want to know more.

It is vital that if you are using Twitter to tweet regularly, no one is going to follow you if you haven’t tweeted in months. Try your best to tweet at least a few times a week or per day if you have enough time.

Adding hashtags to your tweets can also increase your followers. If you are tweeting about SEO add #SEO to the end of the tweet so that people who are interested in this are more likely to see it and interact with you.

Why link your Twitter to your website?
Linking your Twitter to your website can be extremely beneficial for your business. For example it helps you to understand who your customers are and also builds trust between you and your customers by interacting with them. It also provides branding and identity for your business.

It can also help companies find out who their competitors are. By looking at what they are offering and how much they are selling certain products for compared to your business.

Clients like the fact that they can add their Twitter feed to their websites so that their customers are always able to access the latest news about their company or business easily and regularly. This means that businesses don’t have to be constantly updating their websites, instead they can simply send a tweet from either their computer or their smart phone and it will appear instantly onto their website saving them time.

People are finding errors with this method though as Twitter feeds come with a standard design meaning that sometimes it doesn’t fit in with the companies website design. If the clients website has a patterned background, sometimes they may have to settle with a standard Black or White box in the middle of their webpage which may make it look out of place and make the website itself look unproffesional.

There is a way that this can be prevented. If you don’t want the whole of your Twitter feed to appear on your webpage you could just add the Twitter button which customers can click and be instantly directed to your Twitter page to find recent news and updates. However this may not be the best way as the Twitter button is usually small and hidden away at the top or bottom of your website where customers may not be able to see it.