Category: General Website News

Here’s another benefit of our social media group 24-7, reminders of the latest updates.

LinkedIn have announced that they will be discontinuing their products and services pages and replacing this feature with the showcase pages which were announced to be hitting LinkedIn back in November.  Page admins would have received an email recently stating the details of this change but if this is the first time you are hearing about these changes then you need to know that these are set to come into place on April 14th 2014. Do not fret though as company pages will still remain, they will just be removing the products and services page.

The products and services page has been a very useful tool for companies on LinkedIn when it comes to displaying the services that their companies provide. Larger companies will definitely benefit from these but smaller companies… not so much. This is down to the fact that these smaller companies will have to put more time and effort into making showcase pages for each individual service they provide and smaller companies just don’t have the time of day to do this.  These businesses won’t be able to describe their services as well as they could use the services pages and this change is similar to not being able to add products or categories onto your website. The act of being able to recommend products to other LinkedIn users will also be removed which was an extremely profitable feature of LinkedIn.

Many of LinkedIn’s users are unhappy with this update and you can see why. People have but a lot of their time to write out their products and services to now see them being thrown out.

Visit your company page and a blue bar stating that there will be changes will appear at the top. Click this and you will receive all of the information about the changes.

You should check your products and services pages and grab any product recommendations that you want to keep and save these in a text file for the moment. Start looking for ways in which you can display your products and services elsewhere on your company page if you do not wish to use the Showcase Page feature. If however you have the time to create these showcase pages do some searching and find out more about them before committing. If you are sure then go straight to your company page and click the Blue edit button. This should bring up a step by step tutorial showing you how to create your showcase pages.

WARNING

The work you have put into your products and services pages will NOT be archived by LinkedIn meaning that everything on there will be lost. Take the time to make a backup of everything for future reference.

If you would like to know how to transfer data from your products and services pages into the new showcase pages view are step by step guide: creating Linkedin showcase pages

Google’s Keyword Tool is a tool to help you with choosing the right keywords for your ad campaigns, and getting your company website seen by as many people and potential customers as possible.

Step 1:

To start you must sign up for a google AdWords account which is free to set up and will only take a minute or two. You can set one up here

Step 2:

Once your account is set up and you have signed into Adwords click the tools tab on the navigation bar at the top of the screen. A drop down menu will appear. Select Keyword Planner from this list which is the fifth option down.

 

 

 

 

 

 

 

Step 3:

Once you have selected this tab another menu will appear asking you what you would like to do. On this tab you should select the Search for new keyword and ad group ideas. We will go into the other options in more detail later on.

Step 4:

A box will appear allowing you to enter keywords into it. Enter about two or three keywords which are related to your business. Scroll down to targeting and change the location to United Kingdom if it is not already set. These are the only parts you will need to fill out, once that is complete click Get ideas at the bottom of the form.

Step 5:

A page with a table will appear. This table contains all of the relevant keywords that you could use and how much competition there is for each one. To get a better view click the keyword ideas tab. This will bring up your search terms and all of the other keywords you could use. It is better to choose the keywords with medium or low competition as these will be easier for you to get to the top pages of Google and it will be more effective for you in the long run.You can also download this list to get a clearer view of how high or low the competition is.

Step 6:

To download the list as an Excel file click the Download tab which is located next to the Keyword ideas tab. This will then download onto your computer and you can save and view it for future reference.

A lot of business’s are present on social media sites however most customers or people browsing the company’s website don’t see or take notice of the small Twitter logo swept away at the bottom or side of your page. The best way for you to make sure your presence in social media is being noticed is by having your Twitter feed incorporated into your website so that your customers can instantly see your most recent tweets. This is easier to do than it sounds and  it can really benefit your business as it will share your social media activity instantly onto your website.

Having your Twitter feed present on your website is also a great way for your customers to join in with conversations which means more opportunities to share your products and content with people for extra customer loyalty.

There are lots of different ways in which a Twitter widget/feed can be added to your site and here is one way in which it can be done as easily as possible.

The first ststep-oneep is to make sure that your profile is public and not private otherwise your tweets will not show up on your website so your customers will not be able to see them. Once this is complete you can start setting up and adding the widget.

Step One: Once you have logged into Twitter click the cog icon in the top right hand corner and select settings. A sidebar will appear on the left-hand side where you can then select “widgets” and then “Create new”.Step-two

Step Two: You should now be able to choose from your user timeline, favourites, list or search. Select which one you want to display on your website. There will be some boxes asking for your username, the height of the widget and the link colour. There are also some tick boxes on thstep-foure page asking whether you would like to exclude replied and auto expand photos, as well as a drop down menu so that you can chose which ever theme you want depending on the style of your website.

Step Three: Once all of the criteria has been filled out click “Create Widget” and the HTML code will appear at the bottom of the page for you to copy and paste into your site’s coding.Step-five.jpg#