Google Analytics is a tool created by Google for website owners to get a better understanding of how their website is being used and the types of people who are viewing it. Below is a how to guide on how to set up a Google Analytics account and how to use it to find out how people are viewing your site.
The first thing you will need is a Google account. If you do not have one please set one up before continuing with this tutorial.
Step 1: Go to www.google.co.uk/analytics and click the sign in button at the top of the page.
Step 2: You will then be asked to sign in to your Google account. Once you have signed in you will be directed to the Analytics site.
Step 3: There are three steps to starting up Google Analytics and these are shown on the page. Click the Sign Up button at the side of this page.
Step 4: The new account page will appear asking you to select either Website or Mobile app. Select Website and select Classic Analytics. (We can upgrade to Universal Analytics later)
Step 6: Once you are done with the previous page and your account is set up the Tracking Code page will appear. This is where you can install your tracking codes. At the top of the page a box will appear providing you with some additional information about your tracking code and data collection settings.
Your unique tracking ID will be shown further down this page. There will also be a box which shows the full code you can copy and paste this into WordPress on the pages that you want to track. If you are using WordPress and you want Google Analytics on all pages then paste the code just before the end of header </head> If you don’t use WordPress then Google will guide you through the other ways in which to track pages of your site. Usually it will just require you to copy and paste this code into the HTML of the pages you’d like to track.
Step 7: Your Google Analytics account is now set up and will start tracking data over the next 24 hours.
Google have recently updated their search engine due to the expansion of internet marketing, many business owners are wondering whether this will have an effect on their businesses online presence.
This update has been brought in as an attempt to listen to the needs of the sites users and return better results to them when they search which will help to improve their overall experience. Google have had to take action to help understand what their users want to see in results pages based on one or two things.
One of the most recognisable changes to Google Search in the past few days is the new voice search button which appears inside of the search bar and is seen as very effective with users of smartphones and tablets making the most of hands-free.
However the way in which Google searches through web content will not change but the results users receive when they search for something will. This will be changed to match what Google thinks are the most suitable pages for the user to see for a better user experience.
To answer questions on whether the update will affect businesses who are mainly focused online with SEO?.. The answer is no, the update will not mean any major changes from the previous recent “Penguin” and “Panda” updates. These updates taught the online community how to make the most of using online marketing. Online businesses should keep generating good quality content and listen to the needs of their customers/clients to gain traffic without having any difficulty.
The update will make sure that top content with keywords which match the users search will be isolated away from other unwanted sites across the web according to Google.
All companies have a target audience but not all of them have a good idea of the needs of their possible clients and customers. Businesses need to focus on the needs of their potential clients and making sure that their needs are being seen to and most companies will eventually find some success in this.